Scade Pro

— Conducted in-depth analysis to identify and resolve critical UX issues, simplifying complex terminology and improving clarity.
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— Designed and integrated user-focused sections that clearly communicate Scade’s value proposition, increasing engagement.
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— Implemented a Webflow variables design system, enabling quick updates and consistent styling across pages.

We serve as Scade.pro's external design team, handling website design, Webflow development, UI refinements, and marketing assets. Operating on a monthly design subscription, we collaborate closely with the Scade team through weekly syncs to align on priorities and updates.

This approach enables us to function as an integral part of their team, staying connected with product developments and marketing initiatives while ensuring the website evolves alongside their business goals.

Our first step was a deep dive into understanding Scade.pro’s product, market landscape, and competitive positioning. We analyzed how competitors communicate their offerings and gathered industry benchmarks. This thorough research helped us uncover key insights and set a strong foundation for strategic design decisions moving forward.

We refreshed Scade.pro’s visual identity by updating the color palette and overall visual language, aiming for a cleaner and more polished look. Additionally, we developed a new style for product graphics, enhancing clarity and ensuring consistency across all touchpoints.

An easily navigable showcase of Scade’s templates, designed for seamless exploration and engagement. We designed Scade's template showcase to make exploration effortless and engaging. Since templates are a key conversion point for sign-ups, we enhanced the experience with informative popups featuring explanatory videos and additional resources to guide users toward registration.

We built the features section with a clear focus on user goals rather than just listing product capabilities. Each feature is supported by an easy-to-grasp illustration that complements the text, making complex functionality more accessible and understandable at a glance.

We showcase real user experiences through carefully selected testimonials that highlight different aspects of Scade's value proposition. Each review combines personal success stories with concrete metrics, helping potential users understand both the practical benefits and proven reliability of the platform.

Interactive screencasts illustrating Scade’s key features and real-world applications, crafted using Figma prototypes for a realistic preview of the product in action.

To ensure efficiency in future updates, we built a robust Webflow variable system, including:

Color and Typography Variables: streamlined changes across different sections.

Responsive Design: optimized visuals for various screen sizes, ensuring a smooth user experience across devices.

This Webflow system empowers Scade’s team to make quick design adjustments and maintain visual consistency across new sections.

Our design overhaul led to:

Conversion Rate Increase: boosted the landing page conversion 5x within 2 months, maintaining a 3x increase even during high traffic periods.

Improved Engagement: enhanced understanding of Scade’s benefits, leading to higher user interest.

Scalability: the new Webflow design system enables quick iterations and aligns with Scade’s evolving needs.

We continue to support Scade by refining the main page and developing additional pages, including affiliate, template pages, etc. This ongoing collaboration allows us to further optimize Scade’s user experience, ensuring the platform stays relevant and engaging as it grows.