Luasai

Luasai reshapes cloud marketplace procurement by creating seamless, high-speed connections between providers and enterprises, while ensuring secure, automated, and adaptable processes.



Feely team created a brand identity, website design, and Webflow development to help position Luasai as a trustworthy partner in the enterprise procurement process.

The Luasai logo symbolizes integration between three key parties — ISVs, CSPs, and End Customers — with Luasai at the center connecting these entities to ensure balanced, seamless collaboration and mutual success.

The design reflects this balance and connectivity, symbolizing how Luasai facilitates seamless interactions between all partners involved.

Luasai’s visual identity is rooted in the metaphor of reshaping and the connections between key parties (ISV, CSP, and the End Customer). The design incorporates data rivers represented by dotted lines, symbolizing the smooth and efficient flow of information between stakeholders. Various geometric shapes transition seamlessly from one form to another, highlighting the brand’s adaptability and dynamic nature.

Various geometric shapes transition seamlessly from one form to another, highlighting the brand’s adaptability and dynamic nature. This visual language emphasizes Luasai’s role as a connector, facilitating interactions and continuously reshaping the cloud marketplace procurement landscape.

The Luasai website design employs a warm color palette that emphasizes human interactions, complemented by well-structured pages and clear infographics that effectively communicate client results. The comprehensive development included seven pages, with three specialized landing pages tailored for different providers.

The primary palette anchors the brand with trustworthy blues, sophisticated black, and calming beige and white tones that convey reliability and stability. This foundation is complemented by a secondary palette of vibrant hues that infuse dynamism into the visual identity, while carefully selected accent colors provide strategic pops of brightness for highlighting key details.

The Luasai pitch deck template transforms complex procurement concepts into compelling visual narratives through easy-to-understand infographics and diagrams. This strategic design maintains brand consistency while enabling sales teams to effectively communicate Luasai's value proposition through accessible, data-driven storytelling.

During our branding sprint for Luasai, we created social media assets that demonstrate how the brand's visual identity adapts across different channels, ensuring consistent messaging while effectively supporting sales efforts and reinforcing market positioning.

Our partnership with Luasai exemplifies how strategic design thinking can transform complex B2B services into an approachable, trustworthy brand. By developing a comprehensive visual system — from logo and website to pitch decks and social media assets — we created a cohesive identity that effectively communicates Luasai's unique position in the cloud procurement space.

If you're ready to craft a brand that stands out, we'd love to help bring your vision to life  — reach out at hello@feelystudio.com, and let’s create something exceptional together.